Also From This Campaign 6
Description
Advertising Agency AlmapBBDO, São Paulo, Brazil
Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.
The hippies saw many colors too. The difference is now you don’t have to take anything.
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
I disagree. The copy is average. The visual is the reason for the impact. But the ammount of almost identical visuals with average lines made it a very boring campaign (if it's a campaign at all).
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Brilliant art, different copies....wow!
ahh, the hippies line is too obvious. don't like it, but i dig the rainbow one.
If this as much as gets shortlisted in Cannes, I swear to God, I'll burn down the festival palais!
And the copy?! It just tries to be funny in some average heh-heh-heh way. I mean at leat it could be intelligent, which this is far from.
All in all a poor, but indeed a hyped, campaign.
Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.
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