Big Bang, Lime

Campaign
Agency Network: 
Published/Aired: 
January 2008
Havaianas:  Big Bang, Lime

Description

Advertising Agency AlmapBBDO, São Paulo, Brazil

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

The hippies saw many colors too. The difference is now you don’t have to take anything.

Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
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JACKIE CHAN's picture

BUEN TRABAJO MARCELO SIGUE ASI

JACKIE CHAN
Activity Score 40
CREATIVE
ramosraf's picture

é o teu namorado o quê?

ramosraf
Activity Score 115
Graphic Designer
matita's picture

Fantastic copy.

matita
Activity Score 488
Copywriter at Ogilvy Santiago
theanc's picture

I disagree. The copy is average. The visual is the reason for the impact. But the ammount of almost identical visuals with average lines made it a very boring campaign (if it's a campaign at all).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

R. Rinaldi's picture

Nice copy. Boring series.

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Brilliant art, different copies....wow!

getconnected2001
Activity Score 987
Art Director at New Delhi
Alistair C.'s picture

ahh, the hippies line is too obvious. don't like it, but i dig the rainbow one.

Alistair C.
Activity Score 692
Copywriter
FarFromFlorida's picture

If this as much as gets shortlisted in Cannes, I swear to God, I'll burn down the festival palais!

And the copy?! It just tries to be funny in some average heh-heh-heh way. I mean at leat it could be intelligent, which this is far from.

All in all a poor, but indeed a hyped, campaign.

FarFromFlorida
Activity Score 104
Copywriter
dcgroppo's picture

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

dcgroppo
Activity Score 239
Other
kergu's picture

ok this copy is a little more closer

kergu
Activity Score 6795
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