A Spark of Imprudence

Agency Network: 
July 2019
Gorvenment of Goias: A Spark of Imprudence
Gorvenment of Goias Print Ad - A Spark of Imprudence


In Brazil, Detran is the initials for Traffic Department. The company conducts inspections on the road and determines rules for drivers. A simple cigarette thrown by a driver on the road can cause serious damage to nature, such as burning.

Print advertisement created by Box Comunicação, Brazil for Gorvenment of Goias, within the category: Public Interest, NGO.


A spark of imprudence can lead to a serious consequences.

Advertising Agency: Gorvenment of Goias, Goiânia, Brazil
Copywriter: Viviane Pinheiro
Art Director: Fernando Almeida
Creative Director: Wesley Silva
Creative Director: Bruno Lopes
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