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Flow chart, 2

Campaign
Agency Network: 
Published/Aired: 
December 2008
Goldstar:  Flow chart, 2

Description

Print advertisement created by McCann, Israel for Goldstar, within the category: Alcoholic Drinks.

Caption

Thank God you're a man.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
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Highest Rated

namlondon's picture

So funny. I love it

namlondon
Activity Score 31

Shiply on Smarta.com

elmatacho's picture

great insight congrats...

elmatacho
Activity Score 251
Graphic designer
mark3r's picture

Ha!

mark3r
Activity Score 1949
Art Director at Scout
JJField's picture

Not so great....

JJField
Activity Score 10
Graphic Designer at Digital Designer
Guest's picture

funny

Guest
annasamara's picture

This one is kind of sad and stereotypical. If you are a signal woman that is. Thank god I am married :)

And one more, just could not resist:
Thank god you are not a "prince in shining armor, who will live happily ever after with the woman he loves?"

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Guest's picture

jajaja

Guest
RyoJiKuB's picture

55555+

funny ^^

RyoJiKuB
Activity Score 70
SSRU
Guest's picture

Copying an idea from award-winning ads for vodka but taking away the humour does not make good a good advert.

http://adsoftheworld.com/media/print/42_below_vodka_sheep

Guest
Guest's picture

that's not really the same idea as in the vodka ad. You might like it or not, but it's clearly different.

Guest
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Guest
Guest's picture

Huh, so, I guess it's funny to dudes that drink. If that's the only group they care to cater too... I guess good job.
Nice to know my gender's cash or opinion of their campaign is of no value to them.

Guest
Guest's picture

it's an advertisement for beer. demographics they don't care about: females. prohibitionists.

Guest
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Oh, I guess females don't drink beer then.

Guest
Guest's picture

The ones that do will probably laugh at these ads too!

Guest
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+10 internets

Guest
Guest's picture

Hilarious.

I am definitely adding this to my gallery of Wallpapers.

http://www.linkbucks.com/gallery/f0c4600e

Guest
Guest's picture

All sadness ends with ice cream. This is a truth my friends.

the thing is simple and makes sense to guys that like beer. so i suppose it's a success in that regard.

i believe some posters may be "overthinking" it a bit. they would, more than likely, occupy the righthand side of the diagram.

Guest
veemaster's picture

Thank..God!

veemaster
Activity Score 33
Faithidea
Guest's picture

great! and as a nice add-on: uncovering the frustrations of women without any sense of humour!!!

Guest
Guest's picture

Hooray, ridiculous negative stereotypes!

Guest
Guest's picture

douchey

Guest
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Haha ladies don't like the beer 'n sexin they like fruity drinks and having babies or else they eat ice cream I see what they did there

Guest
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Holy hell this is stupid. I'm a woman and I drink beer and enjoy sex, don't eat ice cream and don't plan to have kids.

I will also never drink Goldstar beer.

Guest
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You're not missing much. It's like water.

Guest
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Sexist crap!

Guest
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Sexist bs. I like beer, sex and am childfree.

Guest
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go and do some washing up then

Guest
Guest's picture

I think they should add bitching about this flow chart to the female's side of it.... ps i love beer :-)

Guest
Guest's picture

Fun advertising! Advertising does not have to politically correct. Best laughs were given by the rigid ladies commenting here. Come on, SMILE you are not living in Sweden!
From now on I will always ask for this (israelian?) beer.

Guest
Guest's picture

As real as life!!!! :)

Guest
Guest's picture

So many people here are talking about the negative portrayal of women here. While I agree, the portrayal of men is equally negative. My husband just called it a "degrading picture of men." I drank Goldstar in Israel, and they definitely need some great advertising to sell it, cuz it's nothing to write home about.

Guest
Guest's picture

Sometimes... women are not that complicated!

Guest
Guest's picture

I think the portrayal of men is more negative than the woman one, actually. Pretty sad, eh.

Guest
Guest's picture

Relax, all, it's actually rather funny from both sides.

Guest
Guest's picture

Guys if you look at the target market, culture of Israel...women are subject to double standards and there the bigger market @ the time of publication of this ad men were the main market.

Guest
jos3ph's picture

the icecream part is hilarious!

jos3ph
Activity Score 2
namlondon's picture

So funny. I love it

namlondon
Activity Score 31

Shiply on Smarta.com

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