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Vintage Tattoo

Agency Network: 
Published/Aired: 
September 2020
Gilead: Vintage Tattoo
Gilead Print Ad - Vintage Tattoo

Description

A campaign to alert people about the risks of hepatitis C, especially for those who attended tattoo studios a long time ago, due to the risk of non-sanitizing materials. To present this in a creative and impactful way, differentiating from the category, we asked for an experienced tattoo artist from a renowned studio here in São Paulo to illustrate a dragon (very common in the 80s and 90s), but with the aspect of elderly, which refers to the aging of the tattoo, the dragon directly alerts the public to seek the diagnosis.

Print advertisement created by McCann Health, Brazil for Gilead, within the categories: Health, Pharmaceutical.

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