Guy, 3

Agency Network: 
April 2009
Germe:  Guy, 3


Print advertisement created by Complot, Uruguay for Germe, within the category: Fashion.

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastián Blanco
Art Director: Diego Fernández
Copywriter: Julio Matos
Photographer: LOVE
Log in to post comments
NastyJester's picture

He saw the girl and his pants became a big sticky mess. Happens to us all.

Activity Score 740
ODoyle's picture

Yeah he really junked heavy on this chick.

Activity Score 260
Art Director
superonesunday's picture

gold cannes 555+++

Activity Score 28
Creative Director
Guest's picture

it's a copy/paste of perrier!

ivan's picture

It's very similar, but totally different message:

Creative Director at Ads of the World
Guest's picture

Both in April smells the picture seen on the web or something.

Punch's picture

Es verdad, lo que dice Ivan. Perrier te ofrece rehidratación para no derretirte por el calor. Mientras que esta opción te dice "vas a derretirte". El concepto estratégico no es nada del otro mundo. Pero la dirección de arte, donde debería lucirse el concepto deja mucho que desear. Las prendas no tienen un diseño y las chicas tampoco son provocadoras. Me parece que la campaña tiene un problema de ejecución más que de estrategia.

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Jon-Paul Mountford's picture

Dali advertising ??

Jon-Paul Mountford
Activity Score 890
Photographer |

Guest's picture

Don't dilly Dali on the way...

Guest's picture

I don't get it...

P.S. Jon-Paul your photos are epic!

Davosk's picture

What's with all the melting things in ads at the moment? Is there a new 'melt' filter plugin in photoshop now?

Activity Score 4811
Art Director
Guest's picture

perrier ad from last week looked the same. Yes it was another idea, but still... And the art direction could have been better, melting looks too fake.

just write's picture

This is no good... at all...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

likely only works if selling to tweens.

elfede's picture

El arte es lo único que levanta a la idea.

Activity Score 140
Copywriter at Publicis Impetu
Guest's picture

Melting. How original

ADcoke's picture

Sólo se derriten mis ganas de seguir viendo esta pagina.

Activity Score 160
buscando trabajo
proverbialthought's picture

Melting concept is far from new, and I have seen far better applications and artwok; but still pretty cool. I bet it is VERY effective for not just tweens, but also single, club-hopping, professional women in their 30s and 40s.

Activity Score 278
Graphic Designer |


cebado's picture

me parece mala del todo, la dire de arte no me gusta, y la idea esta usada ya :S

Activity Score 256
General Manager at --
warreno's picture

Huh. With this series of ads, Germe looks poised to go into partnership with Viagra next.

Activity Score 222
mrckais's picture

cierto, se ve muy falsa la imagen, la ejecucion pudo ser mejor

Activity Score 417
Art Director |


Guest's picture

Besides Dali - who really doesnt belong ina conversation about ad´s - it´s been done before for some softdrink in america. But Ogilvy Paris did it just so much better - they certainly deserve the gold lion. Not this rather dull promise.

AXAY555's picture

it looks like the guy is lokking at his own feet

Activity Score 582
Graphic Designer
mauroxxx's picture

The art direction its kind of weak, the illumination on the girl is not the same as the illumination on the guy...and the guy is not even looking to the girl

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Featured Content

Latest Collections