Guy, 3

Campaign
Agency Network: 
Published/Aired: 
April 2009
Germe:  Guy, 3

Description

Print advertisement created by Complot, Uruguay for Germe, within the category: Fashion.

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastián Blanco
Art Director: Diego Fernández
Copywriter: Julio Matos
Photographer: LOVE
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NastyJester's picture

He saw the girl and his pants became a big sticky mess. Happens to us all.

NastyJester
Activity Score 740
Copywriter
ODoyle's picture

Yeah he really junked heavy on this chick.

ODoyle
Activity Score 260
Art Director
superonesunday's picture

gold cannes 555+++

superonesunday
Activity Score 28
Creative Director
Guest's picture

it's a copy/paste of perrier!

Guest
ivan's picture

It's very similar, but totally different message:
http://adsoftheworld.com/media/print/perrier_melt_beach

ivan
Creative Director at Ads of the World
Guest's picture

Both in April 2009...it smells the picture seen on the web or something.

Guest
Punch's picture

Es verdad, lo que dice Ivan. Perrier te ofrece rehidratación para no derretirte por el calor. Mientras que esta opción te dice "vas a derretirte". El concepto estratégico no es nada del otro mundo. Pero la dirección de arte, donde debería lucirse el concepto deja mucho que desear. Las prendas no tienen un diseño y las chicas tampoco son provocadoras. Me parece que la campaña tiene un problema de ejecución más que de estrategia.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Jon-Paul Mountford's picture

Dali advertising ??

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Don't dilly Dali on the way...

Guest
Guest's picture

I don't get it...

P.S. Jon-Paul your photos are epic!

Guest
Davosk's picture

What's with all the melting things in ads at the moment? Is there a new 'melt' filter plugin in photoshop now?

Davosk
Activity Score 4811
Art Director
Guest's picture

perrier ad from last week looked the same. Yes it was another idea, but still... And the art direction could have been better, melting looks too fake.

Guest
just write's picture

This is no good... at all...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

likely only works if selling to tweens.

Guest
elfede's picture

El arte es lo único que levanta a la idea.

elfede
Activity Score 140
Copywriter at Publicis Impetu
Guest's picture

Melting. How original

Guest
ADcoke's picture

Sólo se derriten mis ganas de seguir viendo esta pagina.

ADcoke
Activity Score 160
buscando trabajo
proverbialthought's picture

Melting concept is far from new, and I have seen far better applications and artwok; but still pretty cool. I bet it is VERY effective for not just tweens, but also single, club-hopping, professional women in their 30s and 40s.

proverbialthought
Activity Score 278
Graphic Designer |

...

cebado's picture

me parece mala del todo, la dire de arte no me gusta, y la idea esta usada ya :S

cebado
Activity Score 256
General Manager at --
warreno's picture

Huh. With this series of ads, Germe looks poised to go into partnership with Viagra next.

warreno
Activity Score 222
mrckais's picture

cierto, se ve muy falsa la imagen, la ejecucion pudo ser mejor

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

Besides Dali - who really doesnt belong ina conversation about ad´s - it´s been done before for some softdrink in america. But Ogilvy Paris did it just so much better - they certainly deserve the gold lion. Not this rather dull promise.

Guest
AXAY555's picture

it looks like the guy is lokking at his own feet

AXAY555
Activity Score 582
Graphic Designer
mauroxxx's picture

The art direction its kind of weak, the illumination on the girl is not the same as the illumination on the guy...and the guy is not even looking to the girl

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
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