Snif

Campaign
Agency Network: 
Published/Aired: 
December 2011
Filigranes:  Snif

Description

Retouching: Yelle@livingroom.be

Print advertisement created by Air, Belgium for Filigranes, within the category: Retail Services.

Caption

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Graphic Designer: Clara Climent
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Highest Rated

philippefass's picture

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

philippefass
Activity Score 12
Hadrons's picture

love it.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture

Overused concept borrowed from the art world.
http://helablog.com/2011/11/beyond-impressive-cut-out-book-art/

Nike Diesel
Activity Score 13708
Art Director
andylefty's picture

Wow

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

Exactly. That's why, IMO, the creatives should've pushed this beyond the inspiration they got from this and the art world.

Nike Diesel
Activity Score 13708
Art Director
philippefass's picture

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

philippefass
Activity Score 12
simonds08's picture

It looks nice. Won't make me read more, but might make readers visit them... which I imagine is the intended audience anyway.

simonds08
Activity Score 592
jackmancer2017's picture

Message is nice, a bit similar to what the project I'm working on at school, our message is 'the story is bigger than the book'. This visual is a bit done before, as pointed out.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Butch's picture
Butch
Activity Score 25
Nike Diesel's picture

Thanks. I was looking for this but couldn't find it :)

Nike Diesel
Activity Score 13708
Art Director
philippefass's picture

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

philippefass
Activity Score 12
andylefty's picture

Wrong time to say you missed an f?

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
mmackinven's picture

I've been waiting for this concept to come out... Took it's time IMO.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

adgoodie's picture

Retarded campaign. Especially when you spell the word incorrectly. Fire your copywriter.

adgoodie
Activity Score 198
Copywriter
philippefass's picture

A word from the copywriter...
This is how you spell it in French, original language of the ad :-)

philippefass
Activity Score 12
MicheleVirgilio's picture

captcha concpet? i love

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

Pretty good.

I think the point that it's done isn't really an issue. For copywriters and art directors looking at art and stuff a lot, something might seem over-used when for most joe bloggses, it's still newish. And so much stuff is done -- that can't be a major criteria for a job.

Wordfruit
Activity Score 1023
kleenex's picture

I love the idea.

kleenex
Activity Score 58777
Web Designer/Developer
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