Rat, hat, hatch

Agency Network: 
May 2012
FF English School:  Rat, hat, hatch


Print advertisement created by dim&canzian, Brazil for FF English School, within the category: Education.


Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
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hmaffia's picture

Who is the target? People who doesn't know english, right?

If they don't know, they will never get the message you're trying to say here.

Activity Score 744
Copywriter at Universidade de Brasila |


gonndo's picture

I disagree...

They're saying "make your English clear", that implies that you have at least a minimum level of English, and they're inviting to speak it in a proper way. I think almost 80% of the people go to an English Language school to improve their English, not to learning it.

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

hmaffia's picture

Not in Brazil.

This would never work here. Less than 5% has a decent English.

Activity Score 744
Copywriter at Universidade de Brasila |


allan080i's picture
Activity Score 122
Creative Director at Jotabequ Grey |


Shawali's picture

Same old idea, different execution.......

Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

admiral's picture
Activity Score 12
nemesis's picture

Out of the three, this one's the least clear. Amazing art direction, though.

Activity Score 767
Creative Director
Design Central's picture

Like it for sure.

Design Central
Activity Score 364
salil.sharma's picture

Awesome Illustration

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture

like the illustration. the end

Activity Score 354
kleenex's picture

cool concept.

Activity Score 58777
Web Designer/Developer
artyduran's picture

Nice ilustration. Poor execution. Very difficult to understand.

Activity Score 1582
Fernando Fernandes's picture

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mertos's picture


Activity Score 904
Creative Director
Camel Toe's picture

This piece there is not a  Good execution as the other pieces of this campaign. But the words mix are so nice...

Camel Toe
Activity Score 129
Creative Director at dim&canzian
Camel Toe's picture

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

Camel Toe
Activity Score 129
Creative Director at dim&canzian
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