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Lungs

Campaign
Agency Network: 
Published/Aired: 
May 2016
FATH: Lungs

Description

Print advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

Caption

Donate lifetime.
Become an organ donor.

Advertising Agency: DDB, Buenos Aires, Argentina
VP Creative: Hernan Jauregui
DGC: Beto Cocito
Creative Directors: Ignacio Ruarte, Santiago Salas
Art Director: Florencia Rodriguez
Copywriter: Florencia Chirizola
Producer: Dante Rodriguez / 300 Dpi
3D: Gonzalo Piaccentino
Digital Retoucher: Victor Javier Bustos
Log in to post comments
Dzsoi's picture

I am not a fan of this comparison.
An hourglass is about continuity, while becoming an organ donor is a sudden thing most of the time.

Dzsoi
Activity Score 8611
Copywriter
The House's picture

I think it works, giving someone else more time when yours has run out.

The House
Activity Score 95
Copywriter at Tayburn |

Nihil Sanctum Est

Ad_Police's picture

brilliant

Ad_Police
Activity Score 23
Ramat Ajala's picture

Not bad at all.

Ramat Ajala
Activity Score 800
kleenex's picture

I like the art better than the concept

kleenex
Activity Score 58667
Web Designer/Developer
L. Wiesen's picture

like the idea of art

L. Wiesen
Activity Score 1340
Copywriter
CrackerJackFlash's picture

like.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Temple's picture

Liked it.

Temple
Activity Score 11341
Creative Director
Scammy Hagar's picture

First thought as if using a split screen. Weak.

Scammy Hagar
Activity Score 26
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