The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created the attached awareness campaign to empower people become organ donors. With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.” People quickly started taking action by sharing the message on social networks -using #STOPTRASHPLANT- and showing their friends and family their willingness to become donors.
This professional campaign titled 'Lungs, Liver, Heart' was published in Argentina in April, 2017. It was created for the brand: FATH, by ad agency: DDB. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: DDB, Argentina