Give a helping hand with our app

Agency Network: 
Published/Aired: 
April 2019
Entourage: Give a helping hand with our app
Entourage: Give a helping hand with our app
Entourage: Give a helping hand with our app
Entourage Print Ad - Give a helping hand with our app
Entourage Print Ad - Give a helping hand with our app
Entourage Print Ad - Give a helping hand with our app

Description

The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app.

The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old.

Print advertisement created by TBWA, France for Entourage, within the category: Public Interest, NGO.

Caption

Entourage. NGO for the Homeless.
Give a helping hand with our app.

Advertising Agency: TBWA\Paris, France
Executive Creative Directors: Faustin Claverie, Benjamin Marchal
Associate Creative Directors: Philippe Rachel, Carl Harborg
Photographer: Marc Gouby
Art Buying: Élise Kubler
Production: Nicolas Pollet-Villard / Toolbox
Casting Director: Claire Linas
Retouch: Asile
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