Description
In Paraguay, the new generation is loosing the habit of reading books, and as consequence, they are not able to enjoy the stories from the author's voice, getting confused by third parties's comments about them. "El Lector" is the country's most famous publishing house, and on the Books International Day, we wanted to generate awareness about the importance of reading, in a fun way.
Print advertisement created by Ogilvy, Paraguay for El Lector, within the categories: Media, Retail Services.
Caption
Don't believe everything they tell you. Better read it yourself.
Advertising Agency: Nasta Ogilvy, Asunción, Paraguay
General Creative Director: Rodrigo Villamayor
Creative Directors: Diego Brítez, Horacio López
Copywriter: Aixa Aquino
Illustrator: Diego Brítez
Additional credits: Guillermo Mayeregger, Horacio González, Luján Loizeau
General Creative Director: Rodrigo Villamayor
Creative Directors: Diego Brítez, Horacio López
Copywriter: Aixa Aquino
Illustrator: Diego Brítez
Additional credits: Guillermo Mayeregger, Horacio González, Luján Loizeau
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