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Crib

Campaign
Agency Network: 
Published/Aired: 
July 2009
Egg Baby:  Crib

Description

Print ads promoting a micro site http://www.iwanttobeababy.com created to attract parents and direct them to EGG BABY's main website.

Print advertisement created by Marta Ibarrondo, Spain for Egg Baby, within the category: Retail Services.

Advertising Agency: Marta Ibarrondo
Creative Director: Marta Ibarrondo
Art Director: Marta Ibarrondo
Copywriters: Ted Sabarese
Photographer: Ted Sabarese
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Highest Rated

Guest's picture

I love it too!!!!

Oh wait...sorry, my mistake I thought you meant those really good ads.

Guest
Jesterbrand's picture

This is interesting... Very pretty model, awesome onesy, cute scene, very clear tie in with the website.

My one big argument is the pink letters in the website name are hard to read. Maybe the gamma is too close to that gray shade.

OK... one last thing.... is it just me or is that elephant in the corner anatomically correct?

Jesterbrand
Activity Score 142
Creative Director
Blashyrkh's picture

Hah. Nice insight. Anyway agree about letters losing in the pink shade.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

i love the art direction and photography and definitely ties into the i want to be a baby line. and yes, the elephant does appear to be anatomically correct.

Guest
alexander_bickov's picture

Want baby be a baby

alexander_bickov
Activity Score 3281
Guest's picture

i love this one it reminds me of all of my girlfriends. Just kidding dont we all want to be babies sometimes. I love it and the special effects are great, the execution is perfect in so many ways

Guest
Guest's picture

I love this one too!!! It reminds me of the shitty ads I used to see in college.

Guest
Guest's picture

Clean, simple idea with nice art direction to match.
The site's fun too.

Guest
Guest's picture

It's got a site?!!! OMG a treasure chest of Cannes gold awaits.

Guest
Guest's picture

Just fantastic!!!

Iiiiiiiiii want to be a baby!!

Brilliant concept

Guest
Guest's picture

I agree, just fantastic!!!

Isn't it amazing, I can't wait to see the team that created it at Cannes with they're gold lions.

Oh, wait there's a microsite as well so they'll probably win a titanium for integrated campaign too!!!!!!

Guest
Checho's picture

Write on the headline I want to be a dunky and well... I know... instead of use a real dunky, lets put an adult like a dunky. Yeah! That will be great!! Come on guys!! Lets squeeze a little bit our brains and come with better things and not first ideas!

Checho
Activity Score 313
Guest's picture

first ideas? almost always those are the good ones. it just takes security and talent to recognize them right away. the site is fun.

Guest
Guest's picture

so awesome- i love it!

Guest
Guest's picture

I love it too!!!!

Oh wait...sorry, my mistake I thought you meant those really good ads.

Guest
Guest's picture

This is so funny! The concept is great and clever too.

Guest
Guest's picture

I agree, I'm still laughing.

Oh wait...I'm laughing for a different reason!!!!

Guest
Guest's picture

Very comfortable way to have coffee; could take off in England. The English have always been a bit kinky in that sort of way!

Guest
Guest's picture

love the photography!

Guest
Guest's picture

You should do, it's your ad and for the record it's DREADFUL!

Guest
Guest's picture

This campaign gives me the creeps, because I saw a thing not too long ago about people who have baby fetishes. They really do want to be babies. In a perverse way.

Guest
Guest's picture

Cool and clever, great pic!!

Guest
Guest's picture

very original, went to the site and loved the TV adds, great effects!!

Guest
Guest's picture

gave you the creeps? baby fetishes? no wonder almost all advertising out there sucks. really like campaign, and love website.

Guest
Guest's picture

is she drinking coffee in the baby bottle? funny.

Guest
Guest's picture

love the whole campaign and love the website. very original. well done.

Guest
Guest's picture

great campaign however logo too light.

Guest
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