We placed rolls of custom printed toilet paper in hotels, restaurants and
department store's public bathrooms, luring young parents into the micro
site and eventually into egg baby's main website.
This professional campaign titled 'Toilet paper' was published in Italy in March, 2010. It was created for the brand: Egg Baby, by ad agency: Marta Ibarrondo. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Marta Ibarrondo, Italy
Art director: Marta Ibarrondo
Copywriter: Bob Havlena