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Agency Network: 
Published/Aired: 
March 2010
Dubai Metro:  Wash me

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Dubai Metro, within the category: Transport.

Caption

Wash me if you want, I'm still using the metro!

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
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Highest Rated

Mohamed Mousa's picture

who's using the metro? the Car
Think Again Saatchi & Saatchi

Mohamed Mousa
Activity Score 10
Graphic Designer at work: White Design House study: Yarmouk Uni [JORDAN]
Shawali's picture

A better copy would have been something like : "Wash it, steal it, burn it... I don't care, I take the metro"

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

This one is just as confusing as the "stop writing on me" one. Again, "I'm" refers to the "car". Should be "Clean it (or wash it) if you want.. I am still using the metro".

atb2005
Activity Score 13557
satrianee's picture

good point

satrianee
Activity Score 3748
Ahmed Bahaa's picture

i like it, but i think the line should be something refers to the car not for the owner of the car..

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Marco1974's picture

I don't get it. Is the car taking the metro?

Marco1974
Activity Score 15
Art Director at N=5, Amsterdam
Mohamed Mousa's picture

who's using the metro? the Car
Think Again Saatchi & Saatchi

Mohamed Mousa
Activity Score 10
Graphic Designer at work: White Design House study: Yarmouk Uni [JORDAN]
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