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Agency Network: 
Published/Aired: 
March 2010
Dubai Metro:  Stop
Dubai Metro Print Ad -  Stop

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Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Dubai Metro, within the category: Transport.

Caption

Stop writing on me! I'm using the metro!

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
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Highest Rated

raulbanderas's picture

this is good

raulbanderas
Activity Score 357
Inesita's picture

Shouldn't it say "Stop writing on my car!"?

Inesita
Activity Score 65
Marketing Manager
Shawali's picture

It's an old joke. When something like a car is really dusty to the point you can write on it, you write "clean me", like it's so dirty that the car itself asks to be cleaned.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Inesita's picture

Yeah, I know. But it says: "Stop writing on me. I'm using the metro." I don't think that the car is using the metro. The joke in writing "clean me" is that it's as if the car is "saying" it.

Inesita
Activity Score 65
Marketing Manager
atb2005's picture

Yes, it should. Because "I am" refers to "me" (the car). It should read Stop writing on my car. I am using the metro. The way I see it is that sometimes pranksters write stupid messages on people's cars as a joke. So the idea - correct if I'm wrong - here is that people can stop writing such messages on that guy's car because he (let's assume the car belongs to a guy) is no longer using it; he is now using the new Dubai metro :)

atb2005
Activity Score 13557
sunilcreates's picture

true.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
vrginie's picture

Yup.
And I don't really get it...

vrginie
Activity Score 154
Shawali's picture

My guess is that it's campaign for the brand new Dubai metro. Before that, if you want to move in the city, even just to go to the next block, you had to take your car. Not anymore thanks to the metro. But this ambient doesn't really make it clear.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

My_friend_Goo's picture

Under what rock do you live Shawali? It is very clear that it's for the new metro.

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
daniel_glezmilan's picture

Its clear man. Good work, congrats.
And its for free.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

etan's picture

thats an awsome idea, congrats

etan
Activity Score 190

www.etanshapiro.com
--------------------------------
me@etanshapiro.com

michelangelo's picture

i wish I had done that

michelangelo
Activity Score 660
raulbanderas's picture

this is good

raulbanderas
Activity Score 357
dsklan's picture

done by serviceplan for a travel agency...

dsklan
Activity Score 1926
Art Director at homeshop
RogerSterling's picture

sad, but good.

RogerSterling
Activity Score 85
Dereck's picture

Insight + No money = Excellent Job

Dereck
Activity Score 12
Agencia de Publicidad/Universidad de Monterrey
Guest's picture

too disconnected. the concept doesnt tie well to the message

Guest
LaithYounes's picture

Not relating. The msg on the windows shoulve been addressed to the owner of the car for ditching it.

LaithYounes
Activity Score 5
Viola Communications
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