Description
Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.
Enchanting underwear! So mens underpants are attractive to big nosed giants..a fairytale indeed!
Somebody has been voting for themselves (multiple times).
I do understand how pointless this image would seem to someone not familiar with the story:)
The stories about Espen Askeladd (The Ashlad) are known to pretty much all people in Norway, and probably most of scandinavia.
I´m not going to write down the entire story here to explain (it´s long..), but the scene here is from one of the most famous situations he is in, fooling a troll to cut up his own gut.
Most countries do have their own well known folk tales and stories that contains scenes instantly recognized by residents of that country.
As such, the brand Dovre wanted us to do a couple of well known scenes from the stories, and have "Espen" wear Dovre clothes.
Hope that explains a little more of the thought behind the campaign... :)
excellent ad
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~ Quite obviously, I have gathered no moss ! ~
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