Enchanting Quality, 2

Published/Aired: 
February 2010
Like
15
Views
11864
Dovre:  Enchanting Quality, 2
Dovre Print Ad -  Enchanting Quality, 2

Description

Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops
Log in to post comments
bobby666's picture

can someone please explain the idea...

bobby666
Activity Score 1448
RMG Connect, India
Phil Lestino's picture

Enchanting underwear! So mens underpants are attractive to big nosed giants..a fairytale indeed!

Phil Lestino
Activity Score 1654
alexander_bickov's picture

This is art :)

alexander_bickov
Activity Score 3217
Hibon's picture

This one is better.

Hibon
Activity Score 3666

Simple ideas are the best !

monsieurange's picture

????????????????????????????????????????????????

monsieurange
Activity Score 512
Creative Director
Mike.L's picture

this is not advertising,sorry

Mike.L
Activity Score 79
Copywriter
chris_sl's picture

I do understand how pointless this image would seem to someone not familiar with the story:)
The stories about Espen Askeladd (The Ashlad) are known to pretty much all people in Norway, and probably most of scandinavia.
I´m not going to write down the entire story here to explain (it´s long..), but the scene here is from one of the most famous situations he is in, fooling a troll to cut up his own gut.
Most countries do have their own well known folk tales and stories that contains scenes instantly recognized by residents of that country.
As such, the brand Dovre wanted us to do a couple of well known scenes from the stories, and have "Espen" wear Dovre clothes.
Hope that explains a little more of the thought behind the campaign... :)

chris_sl
Activity Score 2
hufflepoff's picture

see rap

hufflepoff
Activity Score 414
Art Director at shwing
baconfrank's picture

i dont get it either

baconfrank
Activity Score 40
Graphic Designer
sintra's picture

enchanting underwear ????

sintra
Activity Score 691
Administrative
Imagepro's picture

I dont like the actor.. He is not at all "in the moment"

Imagepro
Activity Score 110
Art Director
Davosk's picture

I hate it.

Davosk
Activity Score 4801
Art Director
Waheed's picture

So Vague

Waheed
Activity Score 43
Copywriter
Sven Gali's picture

the great art overwhelmed the ad--no sale

Sven Gali
Activity Score 843
Photographer
rolling.stone's picture

excellent ad

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Advertisement
Featured Content

Latest Collections

Advertisement