To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
This professional campaign titled 'Entry gate' was published in Canada in February, 2010. It was created for the brand: LashBlast, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz