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Don't Let Traffic Change You

Agency Network: 
Published/Aired: 
July 2019
Detran-RN: Don't Let Traffic Change You
Detran-RN: Don't Let Traffic Change You
Detran-RN: Don't Let Traffic Change You
Detran-RN Print Ad - Don't Let Traffic Change You
Detran-RN Print Ad - Don't Let Traffic Change You
Detran-RN Print Ad - Don't Let Traffic Change You

Description

With the concept 'Don't let traffic change you', the ads created for Detran/RN (Rio Grande do Norte's Traffic Department), represent, by a metaphoric way, the drivers' changing of behaviour on their majority, when they enter a vehicle.

Print advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Caption

Don't let traffic change you

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art
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