No imperfection, 2

Agency Network: 
March 2009


Print advertisement created by Air, Belgium for Dermaclay, within the category: Health.


Conceals all facial imperfections.

Advertising Agency: Air, Bruxelles, Belgium
Creative Director: Véronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Retouching: Living Room
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Guest's picture

Women, give up, you're all ugly. Utterly wrong.

Wordnerd's picture

oh boy...

Activity Score 6692
TRICKY's picture

riiiiiggghhhttttt 1 ad same idea for the red
riiiiiggghhhttttt 1 ad same idea for the blond
riiiiiggghhhttttt 1 ad same idea for the black
ahhhhh les femmes je vous aime ♥♥♥♥♥♥♥♥♥♥

"just commenting to

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

macao7's picture

great idea. great poster campaign. I love it

Activity Score 11
Guest's picture

fu#%in BORING AD 3 TIMES!!!

Guest's picture

YEA agree,, lol, copy past

Activity Score 58
bulldog45's picture

Ads like these are the reason why people think of advertising as one of the most untrusted and unlikeable trades. Suggesting that these clearly anorexic women are completely perfect except for their faces is a low low road of a creative solution that demeans women and perpetualizes the notion that the fashion and beauty industry is partly to blame for body image issues and all the destructive behaviours around it. Absolutely disgusting. I don't know what's worse. The creative team that dreamed up this crap. Or the client who bought it.

Activity Score 4
DDB Canada
Guest's picture

Bulldog45, I agree with your comments. Except about the client. Because I'm quite sure this shit never ran. It would be hugely detrimental to the brand. Just another attempt at winning awards. But if the agency in question would like to prove me wrong, please port the media schedule here for all to see.

Guest's picture

Let's be literal!