The Brief: To establish the Spiegel as Germany’s best investigative political magazine.
Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.
Claim: A fine pen draws the more accurate picture.
Print advertisement created by Jung von Matt, Germany for Der Spiegel, within the category: Media.