Der Spiegel

We Hold The Mirror Up To This World

Agency: Serviceplan


Climate: Hundreds of thousands of young people are fighting for climate protection. Millions of adults are against a speed limit.
Food waste: Every year people throw away 1.3 billion tons of food. 822 million people are starving.
Right-wing: The core of the party is playing down the right-wing members. The right-wing members are becoming the core of the party.
Soccer: The king of soccer rules the world. Emir Tamim rules soccer.
Trump: The US government is fueling fear of migrants. The US president is descended from immigrants.
War: Millions of people are fleeing war. Billions of euros are flowing in.

This professional campaign titled 'We Hold The Mirror Up To This World' was published in Germany in January, 2020. It was created for the brand: Der Spiegel, by ad agency: Serviceplan. This Integrated medium campaign is related to the Media industry and contains 7 media assets. It was submitted about 4 years ago.


Advertising Agency: Serviceplan, Hamburg, Germany
Management: Leif Johannsen, Patrick Matthiensen (creation), Lars Holling (consulting)
Consulting: Ann-Kathrin Frohloff, Lennard Bahr
Strategy: Sarah Perlick, Kathrin Kaufmann
Art Direction: Jonas Carstens-Juretzka, Sarah Mosbacher, Stefanie Hilker
Text: Nicolas Egeler, Max Seidler
Music production: 2WEI
Production: NHB
Producers: Christoph Köhler, Katrin Habermann
Director / Edit: Marc Hartmann
Agency holding: Alexander Schill, Vincent Schmidlin


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