A Carabiner is a specialized type of a metal loop with a spring-loaded gate used to quickly and reversibly connect components and widely used in rope-intensive activities such as climbing and outdoor activities. We want to communicate the strongest carabiner from Consina and drawn inspiration from wildlife iconic predators and their prey – and how they would “NEVER LET GO”.
Print advertisement created by Lotus:H, Indonesia for Consina, within the categories: House, Garden, Recreation, Leisure.
Chief Creative Officer: Woon Hoh
Executive Creative Director: Dino Mojica
Creative Director: Ramdhan Hidayat
Creative Group Head/Copywriter: Dennan Ahmad
Senior Art Director: Dimas Arfiyanto
Associate Account Director: Ivan Christyanto
Account Manager: Rizky Yuliansyah
Account Manager: Uun Sutini
Associate Strategic Planner Director: Wimala Djafar
Head Of Production: Suryo Guritno
Print Producer: Agung Prabowo
Senior Producer: Rini Susanti
Production House: Illusion CGI Studio
Post Production: Illusion CGI Studio