Bank Mandiri, one of the largest banking institutions owned by the Indonesian government is trying to attract the attention of Gen-Z, the big chunk of the audience, for the re-launch of its product called Livin'.
By presenting a fresh communication approach and with a unique unordinary treatment, Bank Mandiri can break the typical communication that is usually used by other banking institutions, and successfully wins the heart of its intended target audiences.
This professional campaign titled 'Living a lively Life with Livin'' was published in Indonesia in December, 2021. It was created for the brand: Bank Mandiri, by ad agency: FCN. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 12 months ago by Creative Director: Max Roza Natadjaya of Finch AGency.
Advertising Agency: Finch Agency, Jakarta, Indonesia
Creative Director: Max Roza Natadjaya
Creative Group Head: Audra Syah Rasjid
Senior Copywriter: Maynita Eva Panggabean
Senior Art Director: Gianine Cindy
Copywriter: Afra Abidin
Film Director: Tuta Masjhur