The Dead Flower Project is an initiative to revive the Ecuadorian floriculture industry. In October 2019, Ecuador suffered a national strike that blocked all roads in the country for 12 days. The closure of these roads caused 20,000 tons of flowers to die, affecting more than 300,000 families in the floriculture sector and generating losses of more than 250 million dollars. That’s why, we collected the flowers that died during the national strike and created floral arrangements to sold them in flower shops, streets and on e-commerce to do an attempt to help revive the florist's economy.
This professional campaign titled 'The Dead Flower Project' was published in Ecuador in October, 2019. It was created for the brand: Ministerio de Agricultura y Ganadería, by ad agency: DDB. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Creative: José Reinoso of Paradais DDB.
Advertising Agency: ParadaisDDB, Guayaquil, Ecuador
Audiovisual Producer: Non Media
Pr: AMMA Creative PR
Chief Creative Director: Agustín Febres-Cordero
Planning Director: Ricardo Medina
Digital Director: Edwin Jarrín
Art Director: Michelle Mite
Creative: José Reinoso, José Serrano, Roberto Concha
Graphic Designer: Christian Contreras
Creative Consultant: Cristina Cornejo
Cm: Sebastián Bonilla