City of Florianópolis Print Advert By D/Araújo: Loneliness

Agency Network:

D/Araújo

Published/Aired:

October 2018

Posted:

January 29, 2019

City of Florianópolis Print Ad - Loneliness

Also From This Campaign 3

City of Florianópolis Print Ad - Misery.

City of Florianópolis: Misery.

City of Florianópolis Print Ad - Suffering

City of Florianópolis: Suffering

See Full Campaign

Tags

Description

Print advertisement created by D/Araújo, Brazil for City of Florianópolis, within the category: Public Interest, NGO.

Caption

Your almsgiving sustains his loneliness.

We know you want to do good. But unfortunately, giving alms has a negative effect. It discourages the homeless to acept the assistance of our social workers, who can really aid them to get back on their feet. So please, if you see anyone in these conditions, don’t give alms. Instead, give us a call. This is the best way to help those in need.

Credits

Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil

Creative Director / Art Director: Luiz Dias

Copywriter: Jason Braun

Photographer: Phillippe Arruda

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