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Loneliness

Campaign
Agency Network: 
Published/Aired: 
October 2018
City of Florianópolis:  Loneliness

Description

Print advertisement created by D/Araújo, Brazil for City of Florianópolis, within the category: Public Interest, NGO.

Caption

Your almsgiving sustains his loneliness.

We know you want to do good. But unfortunately, giving alms has a negative effect. It discourages the homeless to acept the assistance of our social workers, who can really aid them to get back on their feet. So please, if you see anyone in these conditions, don’t give alms. Instead, give us a call. This is the best way to help those in need.

Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil
Creative Director / Art Director: Luiz Dias
Copywriter: Jason Braun
Photographer: Phillippe Arruda
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