The city of Florianópolis, through its Office of Animal Welfare, rescues and cares for thousands of stray animals and pets victims of animal cruelty. But it has limited vacancies, so it can only accept new animals when those it attends are adopted.
This campaign aims to inform the public about these limitations and to promote the adoption of dogs and cats that are cared for by the Office, communicating the idea that each animal that is adopted leaves room for another to receive care and attention, as well as the opportunity to be adopted too. Or, as the title says, each adoption saves two animals.
This professional campaign titled 'Pets' was published in Brazil in July, 2018. It was created for the brand: City of Florianópolis, by ad agency: D/Araújo. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 5 years ago.
Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil
Creative Director / Art Director: Luiz Dias
Copywriter: Jason Braun
Typographer: Lauren Maria
Photographer: Getty Images