One of Turkey’s leading banking brand İşBank has a credit card called “Maximum” that offers various benefits to its customers. Among the various benefits that the Maximum Card has, there is one that stood out for sure, which is about cinemas. As a Maximum, we have a sponsorship with the most famous cinema chain around Turkey called, CineMAXIMUM.
Because of the lockdown due to COVID-19, cinemas closed around Turkey. As a Maximum, we knew that people missed the experience of cinemas. On July 1st, 2021, cinemas in Turkey reopened after a long time of closure due to the lockdown. This was a big chance for us to welcome again our customers to CineMaximum. So, we decided to create a campaign that by putting this happy ending at the center of our communication. We showed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the cinemas are back in business with the end of the lockdown.
Print advertisement created by Publicis, Turkey for Cinemaximum, within the categories: Finance, Recreation, Leisure.
Chief Creative Officer: Ayşe Aydın Erdoğan
Executive Creative Director: Mehmet Güney
Creative Director: Melik Atalay
Creative Group Head: Cem Bilgi
Art Director: Kerem Aydın
Copywriter: Rahman Yıldız
Strategy Team: Selin Naz Aktaş, Asena Çelik
Account Team: Çiğdem Uyar, Gamze Kaplan, Sıla Menteşoğlu