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In Estonia, the legal age of sexual consent is only 14. Every year, 14-year-old children become victims of sexual abuse because of this law, and yet, all previous attempts to change the law have failed. The problem is, people think 14 is OK. So we launched a campaign to make our country finally realize why 14 is too young.
This NSFW professional campaign titled '14 is not OK' was published in Estonia in March, 2021. It was created for the brand: Estonian Sexual Health Association, by ad agency: Optimist Estonia. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 10 months ago by Creative Director: anoorupa bose of Optimist .
Advertising Agency: Optimist Estonia, Tallinn, Estonia
Creative Director: Anoorupa Bose
Creative Director: Siim Nikopensius
Art Director: Bruno Palmik
Art Director: Heigo Heinleht
Project Manager: Maris Teder
Project Manager: Susanna Eenma
Social Media Campaign Architect: Marko Kivirand
PR Specialist: Cäthly Oja
PR Assistant: Sandra Audova
PR Strategist: Triin Adamson
Photographer: Kristjan Taal
Stylist: Helina Risti
Make Up Artist: Elsa Levo