Advertisement
Agency Network: 
Published/Aired: 
September 2008
Catalonian National Theatre:  Heart
Catalonian National Theatre Print Ad -  Heart

Description

Print advertisement created by TBWA, Spain for Catalonian National Theatre, within the category: Recreation, Leisure.

Caption

Let us play with your emotions. Come to the TNC.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors / Copywriters: Ramon Sala, Miquel Sales
Art Director: Fer Garcia
Photographer: David Ruano
Post production: Patrick Bras
Log in to post comments
sonucoues2002's picture

horrible way to show play with emotions
is this for Halloween party??
in first look i thought its for PS3

sonucoues2002
Activity Score 804
visualizer
shahidali's picture

i agree with the above comment BUT I prefer to say the horribeness is an intended one.

I like it. The AW has the twist and pun required for such a campaign.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

sawantsarthak's picture

Very good Idea. To the point.................

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Pedestrian's picture

I kinda see where they're going with this. But maybe if you're going to go down the road of "ripping a heart out = playing with emotions," perhaps you could have shown a heart acting on a theatre stage? It's not a bad thought, but I don't think the image of a heart being ripped out of a chest necessarily implies "playing with emotions."

Pedestrian
Activity Score 492
Hibon's picture

No one will be "indifferent" to this ad...but shall we "banalize" violence in the name of creativity ? i think there is other ways to find a great "emotional" idea for TNC.

Hibon
Activity Score 3734

Simple ideas are the best !

shahidali's picture

interesting thought. i agree with you...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

SeanMartin's picture

Nice except whoever it is is ripping out a lung, not a heart.

SeanMartin
JORDI's picture

El missatge és més violent que emotiu. Penso que busque més l'impacte que les emocions. No hi ha idees millors?

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

®'s picture

Kano Wins! FATALITY!

®
Activity Score 131
Art Director
mark3r's picture

Cracked me up! XD

mark3r
Activity Score 1949
Art Director at Scout
vidya.shankaran's picture

its far too gross to look at the ad long enough to realize that it is for a play

vidya.shankaran
Activity Score 724
pscs's picture

not bad, but not great either.

why does the blood look fake? it's too dark and shiny. it looks like the shirt is plastic... that blood doesnt get soaked. PShop?

pscs
Activity Score 440
SAC
Dale's picture

I don't know, I kind of like it. I think it could be executed better but I like the visceral feel to it combined with the playing with your emotions line. It's not perfect but it's almost there.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

teenie's picture

Wow. The ultimate see/say.

teenie
Activity Score 1894
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now