The strategy starts from a precise insight: information is a fundamental tool for the fight against AIDS. It favors an ideal protection: it helps to prevent, to diagnose in time and to overcome prejudices. It is therefore represented as the cropping of an informative article that takes the form of a condom, a perfect symbol of protection. A call to action in the body copy, instead, refers to the Caritas project.
Print advertisement created by Uninettuno, Italy for Caritas Italiana, within the category: Public Interest, NGO.