Not All Protections Are Made of Latex

May 2017
Caritas Italiana: Not All Protections Are Made of Latex
Caritas Italiana Print Ad - Not All Protections Are Made of Latex


The strategy starts from a precise insight: information is a fundamental tool for the fight against AIDS. It favors an ideal protection: it helps to prevent, to diagnose in time and to overcome prejudices. It is therefore represented as the cropping of an informative article that takes the form of a condom, a perfect symbol of protection. A call to action in the body copy, instead, refers to the Caritas project.

Print advertisement created by Uninettuno, Italy for Caritas Italiana, within the category: Public Interest, NGO.

Advertising School: Uninettuno, Roma, Italia
Creative Director / Art Director / Copywriter: Arturo De Maio
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