Millennials complaining of hearing loss aren't really aware of the mild, moderate and high-frequency hearing losses because they have a preconceived notion that hearing loss means absolute deafness. In order to shatter this notion, and make sure they take note of this early symptom, AHL hacks people’s Instagram on World Deafness day by playing the videos on their feed in multiple audio blur modes mimicking the different degrees of hearing loss, leading them to the online hearing check test. Through this, we hope people notice and identify their hearing loss earlier and get their hearing back to normalcy real quick.
This student campaign titled 'Audio Blur' was published in United States in May, 2018. It was created for the brand: Action on Hearing Loss, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Nutnicha Pupé Achavakulthep
Copywriter: Prasiddha Thiyagarajan