Description
Print advertisement created by Lowe, Peru for Caribu, within the category: Confectionery, Snacks.
The dark side of sweetness.
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
That's sick. Certainly catches my attention.
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Agree
Digital product designer | Custom URL shortener and smart links
Bizarre.
I don't know what to think about this.
as "different" as it is - the crushed up insides of a chick definitely put me OFF the chocolate
geez!! the photo retouching made the girl look like plastic somehow.. idea is so bold and daring..
| everartz |
Think that we should read the brief to understand how they got this idea :S
i like it... I agree with you Everartz ..Daring n bold , but whats your point about the retouching?
i'm a little confused with the TG, that this message
is supposedly been catered to.
are kids in the TG too??
they showed me a picture & i laughed
dignity has never been photographed
Negative connection to the product.
Nice execution, but strategically unsound. Therefore, it's a polished turd.
SOOOOOOOOO BAAAAAAAAAAD !!!!!!!!!!!
I DON'T LIKE.
it definitely works for me !!
just because I know that 3-5 years old children are such the duality
Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.
Love this. Makes me laugh. I imagine the chocolate is a guilty pleasure now.
Then again I'm a huge fan of the dark side.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
this is rubbish... horrible ad. targeted at sick people or people trying to portray themselves as one. creative to a point, no doubt, but totally inappropriate... like the copy though...
even the dark side of a chocolate is pleasent and not unpleasent, this side of the ad is very very unpleasent! bit disgusting!
Love it!
"Bright ideas bring better results"
No , no, no. Callme boring or classic, but i don´t like these at all. They are kids!!!! This is not funny.
Can't comprehend? Then you're not their target market.
I like it. but there's no way so much meat would come out of that bird : )
are chocolates made of meat too ?
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~ Quite obviously, I have gathered no moss ! ~
omg???why a japanese (i assume) kid btw, is this some dig at fujimori however tangential??
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