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Leg

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Campaign for a Non-Governmental Organization Formação Solidária, which enables social inclusion through education.

Print advertisement created by Formação Solidária, Brazil for Bronx, within the category: Education.

Caption

Not everyone is born with that advantage. Some need to study.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director / Illustrator: Keith Lauer
Copywriter: Fábio Duarte
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Highest Rated

WillBuller's picture

art direction seems a bit off the mark.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

pandyllero14's picture

I think the concept is not apt for the product, why advantages in sports if you're talking about education?

pandyllero14
Activity Score 46
Copywriter
elnietodeNicho's picture

agree.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
funky_frogii's picture

sorry guys am not into sports...i think that girl would have won medals cos of her long leg.... if its so then i understood the ad...i like it

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BoBBy_js's picture

desagree with U pandyllero14, i think that this concept works perfect for this kind of service, first time i see it i get it once, we have to see if this campign achieve the objectives.

BoBBy_js
Activity Score 175
Copywriter
satrianee's picture

the campaign says in brief: if you are good at sports you don't have to go to school.

I guess copywriters didn't mean this, but it happened. I liked the artwork though.

satrianee
Activity Score 3748
WillBuller's picture

art direction seems a bit off the mark.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

shahidali's picture

the copy is a disaster. don't you need to study if you're good at sports?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Marlus Lau's picture

Yeah...the artwork is better than the idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
rolling.stone's picture

nice illustration

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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