Agency Network: 
Published/Aired: 
August 2008
Brazilian Press Association:  Woman

Description

Print advertisement created by Africa, Brazil for Brazilian Press Association, within the category: Public Interest, NGO.

Caption

The Censorship never gives up. It always comes back in a disguise.
Brazilian Press Association. 100 years fighting for freedom of speech.

Advertising Agency: Africa, Sao Paulo, Brazil
Creative Directors: Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Photographer: Paulo Mancini
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Hibon's picture

Concept used already for the same subject. Artwork...too "plastic", I think that "this ad will pass like a ship in the night".D.O.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest commenter's picture

seen this done for this subject too. Still works but doesn't push that idea much further.

Guest commenter
Nathan Ugly's picture

Good work.

Nathan Ugly
Activity Score 18
KL
teenquey's picture

Good

teenquey
Activity Score 290
JWT
EntertainMe's picture

Good photo and concept too.

EntertainMe
iso 17025's picture

Good photo and concept...

iso 17025
picktokyo's picture

how lame

picktokyo
Activity Score 1404
Copywriter at JWT
Anurag Sahu's picture

bahh !! too obvious isnt it ?

Anurag Sahu
Activity Score 102
CopY Writer
khomeino's picture

there's a typo too...
"desguise" instead of disguise.
kh.

khomeino
Activity Score 6
Copy
Chan "El Profe"'s picture

Noticed that too. Can't believe none of them did.

Chan "El Profe"
Wyvie's picture

I didn't mind these, but the type in the bottom left is suffering from that affliction of putting something on an angle just to make it "dynamic". It adds nothing, and does nothing for the flow (in fact, I'd even suggest that it slightly throws it off). It certainly doesn't make it dynamic!

I'd take a guess and say that it's possible they did it to make it seem more like handwriting - in which case, actual handwriting says that so much better.

The idea's probably old, but it still works.

Wyvie
Activity Score 76
Guest commenter's picture
Guest commenter
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Guest commenter
manga's picture

impressive
strong idea

Beware of Mediocrity

manga
Activity Score 111
Publicis Yorum - copywriter
Turkak ISO 14001's picture

Really look like this one

Turkak ISO 14001
Guest's picture

Her eyes are gorgeous!

Guest
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