Where our Exploration Ends, Yours Begins

Campaign
Agency Network: 
Published/Aired: 
June 2010
BMW:  Where our Exploration Ends, Yours Begins

Description

Print advertisement created by GSD&M, United States for BMW, within the category: Automotive.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson
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Guest's picture

pitty, bmw deserves better

Guest
Guest's picture

BMW got so boring. Especially in Germany. This "Freude" campaign is absurd.

Guest
Guest's picture

Ok.......so is that it? That's the best headline GSDM could come up with?

Guest
Hibon's picture

All these boring car ads... all the same.(change the logo and this can be for Audi, Mercedes, Volvo, Citroen....)

Hibon
Activity Score 3734

Simple ideas are the best !

TKoD's picture

You should add the clients in the credits... sure they would be very proud of signing their wonderful job.

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
miko1aj's picture

BEAUTIFUL layout.

miko1aj
Activity Score 3082
Guest's picture

Here's background on the campaign:

The “Sculpture” campaign was inspired by an actual kinetic sculpture that lives at the BMW Museum in Munich. Each sphere represents one of the more than 700 BMW designers, and the sculpture reflects the BMW design process. Like the designers, the spheres act independently of each other, and then eventually come together to create the finished product: In this case, the all-new BMW 5 Series.

Guest
Guest's picture

If you have to explain the campaign it's not working.

Guest
Dzsoi's picture

Oh, it reminds me the good ol' times when I wrote my first headlines and bodycopies... they were ultimately ambitiously boring.

Dzsoi
Activity Score 8603
Copywriter
Spoonfeederxxx's picture

This advert is brilliant for 1982...

Spoonfeederxxx
Activity Score 641
Copywriter
velle's picture

no. tedious. spare us the technical details of how a product works, even if you try to say it with brevity - we're just not as interested in all that unless it's an innovation well worth the front page of a newspaper - companies striving for excellence, et. al. is expected nowadays. also, yes, it's early 1980s style - which defeats the impression you're trying to make of being in step with the times.

velle
Activity Score 1550
Copywriter
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