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Agency Network: 
Published/Aired: 
February 2010
BMW:  Spanner
BMW Print Ad -  Spanner

Description

This ad ran in business-to-business magazines targeting independent garages and their mechanics.

Print advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Caption

Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia
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kripaakar's picture

wow!!

kripaakar
Activity Score 522
Administrative
shahidali's picture

there's a 'cool' factor in it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

appie's picture

I can like this!

appie
Activity Score 157
Copywriter
alexander_bickov's picture

Awesome

alexander_bickov
Activity Score 3279
sneakyhands's picture

visual makes no sense. why do i care about these boring wrenches?

sneakyhands
Activity Score 1857
Copywriter
Scrapenbaker's picture

cause it looks like the bmw car grill

Scrapenbaker
Activity Score 404
Art Director
xcreativity's picture

impressive visual

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

roel_bogers's picture

Very nicely done!

roel_bogers
Activity Score 84
Bestpoint Productions
dsklan's picture

makes no sense, the ad is for spare parts, not for repair service

dsklan
Activity Score 1926
Art Director at homeshop
kurtberengeiger's picture

Agreed. This advert would be so much better if it employed spare parts instead of tools...

kurtberengeiger
Activity Score 7323
Copywriter
Wordnerd's picture

agree. looks like theres a lot to repair on a bmw. change the logo to mercedes and its ok :P

Wordnerd
Activity Score 6692
Copywriter
boom's picture

really clever. love the bmw grill. beautiful looking too.

boom
Activity Score 163
Art Director
Imagepro's picture

It's a nice picture, but I think people might get this wrong. It sure can look like BMW is a lot of maintance

Imagepro
Activity Score 112
Art Director
boom's picture

it says the ad was in b2b magazines targeting independent garages not consumers.

boom
Activity Score 163
Art Director
Hibon's picture

Just great!

Hibon
Activity Score 3734

Simple ideas are the best !

Roger Keynes's picture

Roger, that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Corbeen's picture

another ad in the world of ads.

Corbeen
Activity Score 1095
Aba Hu's picture

that gives the impression of "already done and seen" but the execution is top
bravo

Aba Hu
Activity Score 4
Art Director
mosho's picture

it's more like repairing than spare parts right

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

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