Inspiring Designs Don’t Always Start on Paper

Campaign
Agency Network: 
Published/Aired: 
June 2010
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Views
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BMW:  Inspiring Designs Don’t Always Start on Paper

Description

Print advertisement created by GSD&M, United States for BMW, within the category: Automotive.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson
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Highest Rated

mashhie's picture

not good

mashhie
Activity Score 29
Copywriter at copywriter bates 141 delhi |

mashie

Guest's picture

This ad didn't start on paper either. It was banged out in 5 mins by an account guy.

Guest
Adaddicted's picture

nope! the statement is true.
watch this http://www.youtube.com/watch?v=HVhVClFMg6Y

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

dsklan's picture

but the kinetic sculpture started on paper as well...

dsklan
Activity Score 1924
Art Director at homeshop
Guest's picture

LOL! Banged out by the accounts guy... GOLD! -there should be an award on here for the best comments Ivan.

Guest
the_lizard_king's picture

Why did BMW go for so many bad ads all at once??? Maybe they have ample money to burn OR a bad taste.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

mashhie's picture

not good

mashhie
Activity Score 29
Copywriter at copywriter bates 141 delhi |

mashie

Guest's picture

gsdm had nothing to do with the kinetic sculpture...

Guest
Guest's picture

Where is the logo?

Guest
JustinCarrasquillo's picture

Dig it. Car has nice detail and shape. Is this CGI?

Could really care less about copy here... I want to drive that car! That's the goal right?

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Guest's picture

The copy is lame, and the ad is cold and boring. Nothing sexy here. A sculpture doesn't make me want to drive the car. It can't even move. Everything here is stationary. It seems like it might have made more sense to focus on the design of the car and somehow relate it to art. As it is, talking about the driving experience doesn't make sense: There's no driving here. Seems like a disconnect. Was the copy writer in the same room when they hatched this idea? It feels thrown together.

Guest
Ammar Khan's picture

1st of all whre is the LOGO ?

Ammar Khan
Activity Score 102
Art Director at Instuite
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