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Elevator

Campaign
Agency Network: 
Published/Aired: 
October 2014
BMW:  Elevator
BMW Print Ad -  Elevator

Also From This Campaign 2

Description

Print advertisement created by Publicis, Mexico for BMW, within the category: Automotive.

Caption

Park where you couldn't park before.

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Creative Directors: Agustin Esteban, Héctor Fernández Maldonado
Art Directors: Bastien Grisolet, Agustin Esteban
Copywriter: Angel Rodriguez
Photographer: Julia Fullerton Batten
Post Production: d-Factory
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Highest Rated

john ler's picture

Slightly reminds me of the good old Harvey Nichols' universe :
http://adsoftheworld.com/media/print/harvey_nichols_moth
http://adsoftheworld.com/media/print/harvey_nichols_balloon

Which were much more clever and product-related to me.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Pabrio's picture

Can anybody explain this to me?

Pabrio
Activity Score 38
john ler's picture

Slightly reminds me of the good old Harvey Nichols' universe :
http://adsoftheworld.com/media/print/harvey_nichols_moth
http://adsoftheworld.com/media/print/harvey_nichols_balloon

Which were much more clever and product-related to me.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
the.jetzman's picture

its cool actually, in a weird way... "you can be/do what you couldnt do before" ... fox among wolves, chicken among cats...
But still... brand like that... i expected something more elegant and clever...

the.jetzman
Activity Score 4
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