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BigBrother's picture

yeah, I guess the image makes it very clear: more power, less consumption. But why does this news make me feel sad? Is it, perhaps, the dog's undeniably nostalgic body language?

Activity Score 94
crisis's picture

The food doesn't seemed changed in anyway, so they're really just showing less consumption. And since the dog is sad, it makes it seem like the food has only recently changed and starvation will soon set in.

Activity Score 187
drizae's picture

Yeah, the dog is sad.

Maybe if it looked happy about eating less, we'd all feel better about the ad.

Activity Score 503
Copywriter |

Fail Harder.

salvarredy's picture

I like the picture, but maybe I have to agree about the dog attitude, I think maybe if the dog be looking to the camera the idea of more power could be more clear.
But I like the ad.

Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |



That One Guy's picture

I like the idea of the dog looking at the camera. Maybe have his head tilted at an angle.

That One Guy
Activity Score 266
University of Houston
chintan ruparel's picture

was it done by Volkswagen a while back? i think so.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

papajohn's picture

IT was done by volkswagen. Won bronze in cannes 2006 i think. Large campaign, almost impossible to miss. A wonder that they did this. VW did the excact same idea, though better, with a walrus in front of a small table with little food and so on ...

haha..too bad. Good idea.

Activity Score 90
Duckman's picture

Exactly... same idea (and muuuch better executed).

Activity Score 520
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

reactor's picture

It would have solved the problem if a happier dog was jestering NO to food

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


sihirlikabak's picture

yes, it was done by volkswagen..

Activity Score 2
Guest commenter's picture

It was done by DDB for Volkswagen ;)

Guest commenter
Guest commenter's picture

It was done by DDB for Volkswagen ;)

Guest commenter
misterpanda's picture

there is a similar AD FOR VW, but in this case is a big bear handing a little coffe cup

Activity Score 282
Art Director at BBDO
Guest's picture

I think that if a car consumes less, the owner will use his or her car more. And that's why the dog is unhappy, because his is lonely
I think that the food is totally unnecessary and changes completely the message, and also delivers a contradictory feelling

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