The British Touring Car Championship (BTCC) is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958 (when it was known as the British Saloon Car Championship), it has attracted and captivated millions of fans around the world.
To celebrate 60 years of the BTCC, BMW and FCB Inferno have released a collection of five posters celebrating each decade of BMW’s involvement in the series. From the 1960s right up to the 2000s, each poster is crafted to celebrate a decade using an iconic art style from that era, and includes pop art and tech noir. The vehicles featured in the posters are representative of each decade of racing, carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.
The individuals who are lucky enough to collect one of these exclusive posters from BMW’s stand at Snetterton on the 29th July will be taking home a piece of motorsport history.
Print advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
'60s Pop Art Illustrator: Garry Walton
'70's Collage Illustrator: Martin O’Neill
'80s Tech Noir Illustrator: Van Orton
'90s Memphis Illustrator: Yukai Du
'00s Stencil Illustrator: Katie Edwards