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'00s

Campaign
Agency Network: 
Published/Aired: 
July 2018
BMW: '00s

Description

The British Touring Car Championship (BTCC) is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958 (when it was known as the British Saloon Car Championship), it has attracted and captivated millions of fans around the world.

To celebrate 60 years of the BTCC, BMW and FCB Inferno have released a collection of five posters celebrating each decade of BMW’s involvement in the series. From the 1960s right up to the 2000s, each poster is crafted to celebrate a decade using an iconic art style from that era, and includes pop art and tech noir. The vehicles featured in the posters are representative of each decade of racing, carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.

The individuals who are lucky enough to collect one of these exclusive posters from BMW’s stand at Snetterton on the 29th July will be taking home a piece of motorsport history.

Print advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.

Caption

Celebrating 60 Years of BTCC

Advertising Agency: FCB Inferno, UK
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
'60s Pop Art Illustrator: Garry Walton
'70's Collage Illustrator: Martin O’Neill
'80s Tech Noir Illustrator: Van Orton
'90s Memphis Illustrator: Yukai Du
'00s Stencil Illustrator: Katie Edwards
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Highest Rated

kopatech's picture

Nice car

kopatech
Activity Score 2
Kopa Global Technologies
kopatech's picture

Nice car

kopatech
Activity Score 2
Kopa Global Technologies
kleenex's picture

Solid art design.

kleenex
Activity Score 56173
Web Designer/Developer
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