Better Places

Problem: Brands are often not convinced that creativity is the best way to reach people. They think that there are many times that creativity and good ideas are not necessary.
Solution: Show in a metaphorical, poetic and artistic way, that any place, in our lives, in work, in communication... that all places are better when they are full of great ideas. But verbalized in negative, for that negativity that many times there is towards creativity on the part of the clients, to add two negatives and make a superlative message.