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Flood

Campaign
Agency Network: 
Published/Aired: 
March 2009
Banco Financiero:  Flood

Description

Print advertisement created by Y&R, Peru for Banco Financiero, within the category: Finance.

Caption

Whatever happens you'll earn 8.5%

Advertising Agency: Y&R Lima, Peru
Regional Creative Director: Guillermo Vega
Creative Director: Paco Torrico
Copywriter: Cesar Godenzi, Jorge Soto
Art Directors: O. Takahashi, Christopher Graham, Mihail Aleksandrov
Planner: Eduardo Grisolle
Account Executive: Marco Barrantes
Agency Executive Producer: Patricia de la Cuba
Retoucher: Raúl Pardo
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mckeephoto's picture

The artwork on this campaign is really nice. There is a hint of the absurd to keep it from getting too dark/disaster flick. And the concept stands out because of it.

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

Guest's picture

I feel this particular artwork is not bordering on the absurd...a couple of generations down the line might see this happen...

Guest
shekhar zinge's picture

Is anyone going to survive to get this

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
jdog's picture

Very nice especially given it's a retail campaign.

jdog
Activity Score 58
The Firehouse
kergu's picture

Done!!! good artwrok

kergu
Activity Score 6795
Guest's picture

Thanks:)

Raul

Guest
Guest's picture

Por eso los boté a todos....

Flavio

Guest
Aphex's picture

jajajajjajaa

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

the_matrix's picture

Yh: the_matrix32003
so much effect ..

the_matrix
Activity Score 4
pyramid-consulting vn |

Yh: the_matrix32003

Guest's picture

good art work...

Guest
Guest's picture

panti devuelveme mi trabajo!!!! maldito

Guest
Guest's picture

entonces no hagas estas cosas!!!

Flavio

Guest
FernandoFrangi's picture

Si el formato para el que creo que esta es Vía Pública, me parece que todo el esfuerzo puesto en la ejecución es un vano ya que no es una gráfica de lectura rápida. Por otro lado las miradas apocalipticas creo que alejan al consumidor de su deseo de comprar/contratar o whatever.
El retocador se lució a pesar de que a mi parecer a la idea le falto una vuelta de rosca más.
Abrazp

FernandoFrangi
Activity Score 63
Art Director
Guest's picture

HOT WORK !

Guest
Guest's picture

Flavio are you from brazil ?

Guest
punk's picture

Good art.

punk
Activity Score 182

Done!

Guest's picture

Dato: Flavio Pantigoso – Director Creativo Ejecutivo

Adivina adivinador... ¿Cuál es la diferencia entre Director Creativo General y Director Creativo Ejecutivo?
El primero ejecuta las malas ideas mientras que el segundo ejecuta los malos creativos.

Guest
Nakanaka's picture

la ilustracion esta buenisima!!!

Nakanaka
Activity Score 2
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