Agency Network: 
June 2018
Asociación Reforesta: Gorilla


May 22nd was adopted as the International day for Biological Diversity. To celebrate this day, TBWA\Spain and Reforesta Association want to raise awareness about one of the main threats of our ecosystem: deforestation.

Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals.

An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation.

Print advertisement created by TBWA, Spain for Asociación Reforesta, within the category: Public Interest, NGO.


It's not only a tree

Advertising Agency: TBWA\Spain, Madrid, Spain
Chief Creative Officer / VP: Juan Sánchez
Chief Creative Officer: Guillermo Ginés
Art Director: Yuste de Lucas
Copywriter: Arantxa Moreno
Retoucher: Wild Pony Studio
Graphic Production Manager: Nuria Mazarío
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J.r.z.tollkein's picture

Wow,how to do that?

Activity Score 22
Creative Director |

I never lose because either I win or I learn.

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