Red Cross

Clothing Transition

Agency: Artplan


Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.

This professional campaign titled 'Clothing Transition' was published in Brazil in October, 2017. It was created for the brand: Red Cross, by ad agency: Artplan. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Ricardinho Weitsman, Alessandra Sadock, Gustavo Tirre
Art Director / Illustrator: João Santos
Art Director: Igor Hermes
Copywriters: Philippe Lacerda, Guilherme Machado
Motion: Luiz Silvestre

Asociación Refo...
Luz Ambar


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