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Wave

Campaign
Agency Network: 
Published/Aired: 
June 2018
Adidas: Wave

Description

The primeknit upper of the adidas x UltraBOOST Parley is made of Parley Ocean Plastic. Parley produces this textile by upcycling plastic waste intercepted from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans.

Print advertisement created by TBWA, Netherlands for Adidas, within the category: Fashion.

Caption

Ultraboost Parley
Boost - Our most responsive cushioning ever.
The more energy you give, the more you get.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Thomas Jullien
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Global Brand Leader: Kruno Ivancic
Senior Global Client Partner: Natalia Forster
Business Director: Tomas Pruijs
Account Manager: Toby Castle-Smith
Account Executive: Gabriel Menendez
Executive Producer: Rosemarie Praaning
Content Producer: Blue Ter Burg
Designers: Niya Andreeva, Alphonso De Wilde
Associate Art Directors: Valentino Marazziti, Marc Van Der Meer
Production Companies: Psyop, Golden Wolf
Retouching: Loupe Amsterdam
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