ADVERTISING

Amaize

Treat Yourself

Agency: Right Here

Description

Ugali is one of Kenya’s national dishes, made from maize flour it is a staple diet for most. There are various maize flour brands in the market, but we were asked to launch a “premium" maize flour. This maize flour has been sifted multiple times, making it whiter & finer - delivering a softer and better tasting ugali.
The challenge was how we would demonstrate the intrinsics of the brand - showing the sifted whiter flour - and still communicating the premium aspect of the product. So, instead of focusing on a happy family enjoying a delicious tasting ugali (like every other ugali commercial), we created a story crafted out of flour communicating “PREMIUM” and demonstrating the finer aspects of the flour. The positive feedback has been overwhelming and resulted in unexpected stock-outs at major supermarkets.

This professional campaign titled 'Treat Yourself' was published in Kenya in April, 2018. It was created for the brand: Amaize, by ad agency: Right Here. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Right Here, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Copywriter: Michael Onsando
Design / Animation / Effects: MFX

ADVERTISING

iStock Essentials

corn field in the evening and li...

Artist: lamyai

iStock Signature

T/L shot of a corn field at sunset

Artist: SimonSkafar

iStock Signature

SLO MO Farmer using his smartpho...

Artist: SimonSkafar

iStock Essentials

Corn growing. young green corn. ...

Artist: Leks_Laputin

iStock Signature

AERIAL American farmer walking i...

Artist: SimonSkafar

iStock Essentials

Above top view on combine, harve...

Artist: roman023

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.