Agency: Right Here
Ugali is one of Kenya’s national dishes, made from maize flour it is a staple diet for most. There are various maize flour brands in the market, but we were asked to launch a “premium" maize flour. This maize flour has been sifted multiple times, making it whiter & finer - delivering a softer and better tasting ugali.
The challenge was how we would demonstrate the intrinsics of the brand - showing the sifted whiter flour - and still communicating the premium aspect of the product. So, instead of focusing on a happy family enjoying a delicious tasting ugali (like every other ugali commercial), we created a story crafted out of flour communicating “PREMIUM” and demonstrating the finer aspects of the flour. The positive feedback has been overwhelming and resulted in unexpected stock-outs at major supermarkets.
This professional campaign titled 'Treat Yourself' was published in Kenya in April, 2018. It was created for the brand: Amaize, by ad agency: Right Here. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Right Here, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Copywriter: Michael Onsando
Design / Animation / Effects: MFX