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Save Classic Blue

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Published/Aired: 
December 2019
WWF: Save Classic Blue
WWF Outdoor Ad - Save Classic Blue

Description

The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

Outdoor advertisement created by White Rabbit, Hungary for WWF, within the category: Public Interest, NGO.

Advertising Agency: White Rabbit Budapest, Budapest, Hungary
Chief Creative Officer: Istvan Bracsok
Chief Creative Officer: Levente Kovacs
Creative Director: Andre Felix
Creative Director: Luis Paulo Gatti
Associate Creative Director: Andre Nunes Bueno
Senior Art Director: Marcos Mendes Tanaka
Art Director: Kaue Barbosa Novaes
Junior Art Director: Pedro Perevalo
Copywriter: Levente Kovacs
Copywriter: Michael Mrakovcic
Copywriter: Adam Lenart
Photographer: Wade Tregaskis
Client Service Director: Levente Balint
Account Director: Beata Stumpf
Senior Account Manager: Lilla Katona
Head Of Communications / WWF: Csaba Klacsan
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el_zorro's picture

Same idea done by VML Young & Rubicam (Argentina): https://www.joelapompe.net/2019/12/16/pantone-blue-sky-colors-of-nature/

el_zorro
Activity Score 12

Z!

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