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COVID-19 Can Kill

Published/Aired: 
March 2020
Rockstar Games: COVID-19 Can Kill
Rockstar Games Outdoor Ad - COVID-19 Can Kill

Description

A lot of people didn’t take the covid-19 emergency as seriously as it is, and keep going out as nothing happened. This social cause ad speaks to gamers and uses the language they know the most: the gaming one. It treats Covid-19 as a real weapon and invites people to stay home, in order to protect themselves and the others.

Caption

Stay home, play safe.

Art Director: Gautier Fenestraz
Copywriter: Marta Berardini
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