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Halloween

Agency Network: 
Published/Aired: 
October 2013
Like
27
Views
64887
Pepsi:  Halloween
Pepsi Outdoor Ad -  Halloween

Description

Additional credits: Account Manager: Tu Anh Ha

Outdoor advertisement created by Buzz in a Box, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

Caption

We wish you a scary Halloween.

Advertising Agency: Buzz in a Box, Brussels, Belgium
Creative Directors / Art Directors: Gregory Defay, Quentin Gascard
Photographer: Jekyll n' Hyde
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Highest Rated

That guy from the office's picture

Since you seem to understand this ad so well, could you explain it to me as if I were a five year old? Thanks.

That guy from t...
Activity Score 266
Copywriter at Freelance
alexajones's picture

not so sure about this one

alexajones
Activity Score 54
That guy from the office's picture

Ummmm... what?! I don't get it.

That guy from t...
Activity Score 266
Copywriter at Freelance
realccs's picture

I´m sorry but this looks like a Superhero cape, like if Pepsi wants to be Coca-Cola (just like a kid puttin´on his favorite Superhero costume). So, no. Especially when Coca-Cola did this huge campaign based on Superheros.
Just my opinion :)

realccs
Activity Score 2
Art Director at AJL Park Publicidad
poisongas's picture

exactly.

poisongas
Activity Score 156
Copywriter
rosie31686's picture

Ballsy! Great concept! Not a lot of people would've had the testicular fortitude to do, present and approve this. Nice!

rosie31686
Activity Score 10
Art Director
That guy from the office's picture

Since you seem to understand this ad so well, could you explain it to me as if I were a five year old? Thanks.

That guy from t...
Activity Score 266
Copywriter at Freelance
Shawali's picture

Nice one.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

TheBear's picture

OOOOOOOOH! i get it! Pepsi wants to be like Coke! Right!? Right!? But Seriously: If you are the second one and you want to do something audacious, do it well. This can mean a lot of things.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

baliais's picture

Pepsi thinks that Coca Cola was a hero so he had this cloak on?

baliais
Activity Score 2618
Graphic Designer
Shawali's picture

It's Pepsi dressing up as Coke to scare people because Halloween.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Giddo's picture

That doesn't work at all!

Giddo
Activity Score 4
Art Director
BLACKPIXEL's picture

its looks like superhero to me

BLACKPIXEL
Activity Score 468
Graphic Designer
hpplacra's picture

Amazing. Honest. Keeps people guessing, wondering. Ballsy. Amazing Job!

hpplacra
Activity Score 21
Creative Director
Prasad Weerasekara's picture

OMG. good one.

Prasad Weerasekara
Activity Score 657
Gorillad's picture

The idea isn't clear at all. People can consider the ad however they want

Gorillad
Activity Score 392
Editor
chidi's picture

to me it looks like Pepsi disguising as Coke in the spirit of Halloween.

chidi
Activity Score 176
jameslei's picture

it is just sad when u see a brand need to be parasitic on the other one to survive

jameslei
Activity Score 206
General Manager
tirthomitro's picture

had the cape been pepsi & the can been coke, it'd be a scare.
this idea is not going anywhere.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

imsimplycreative's picture

Amazing Idea

imsimplycreative
Activity Score 8
Graphic Designer at Converge Technologies
Olivier.Ventura's picture

Good idea. But maybe the background is not spooky enough.

Olivier.Ventura
Activity Score 51
Art Director
kleenex's picture

This should be at Dracula's place right????

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

Very good! Bravo!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture

The ad reaches 1M people on social media in a day:
http://adsoftheworld.com/blog/halloween_pepsi_can_dressed_up_as_coke_g...

ivan
Activity Score 12
Creative Director at Ads of the World
thedesignaddict's picture

Kind of good. Sort of.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ironman1979's picture

Touché

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

seht1912's picture

Gosh and all the time I thought my kids were drinking coke. Perhaps there's no difference in the taste anyway.

seht1912
Activity Score 7
Other at retired
NicoCiego's picture

This is more of a Coca Cola ad to me.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
efereyes's picture

nice.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

Ainat's picture

very funny.

Ainat
Activity Score 93
Caio89's picture

Seems like Coco is the hero. More like a shoot on the foot for me.

Caio89
Activity Score 517
Copywriter
chris28e's picture

That’s funny! Pepsi Cola and Coca Cola is a perfect match isn’t it. Are you guys aware that there is fat-blocking Pepsi drinking? I was surprised as well, here it is: http://personalmoneynetwork.com/moneyblog/2012/11/14/fat-blocking-peps...

chris28e
Activity Score 2
Summertime Secret's picture

bold

Summertime Secret
Activity Score 161
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