Steaming Transit Shelter
Description
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's.
Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Your free coffee is ready. Get a free small coffee during breakfast hours.
Creative Directors: Rob Sweetman
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics
Nice
Digital product designer | Custom URL shortener and smart links
kewl buddy... kewl!!!!!
they showed me a picture & i laughed
dignity has never been photographed
Very nice. This is like 100x better than a simple printed outdoor ad.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Nice idea ;p looks a bit like chemic smoke though
Cool!!!
Jackmancer, your work is really, really bad! kkkkkkkkkkkkkkkkk
Another example of creative overreaching practical. Great idea (though we often question the effectiveness of one-off bus shelters vs. running additional print or radio) BUT a better execution would have been to vent the top of the sign to attract added attention. As-is the box fills up too quickly and looks like a house fire. I understand why they would use a smoke machine vs. real steam (condensation on glass) but in this case one can see some of its drawbacks. It's really only effective when constantly steaming, so it NEEDS to vent somewhere.
Wow, from this small "coffee steam"detail, they develop this awesome idea and execution. well, a lot to learn. I even think of watt inventing steam engine.Really impressive.
oh! super ( I like to do like this) Thank you
Chaminda Rathnayake
this makes me wanna go and get a coffee in McDonald's
even it`s not free here
SMART!
This is great! I'm wondering the logistics of this thing? Absolutely superb! :)
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
The idea is GREAT, but something gone wrong, because almost everybody gone away from the ad.
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