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Steaming Transit Shelter

Agency Network: 
Published/Aired: 
November 2009
Like
8
Views
21938

Description

A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Caption

Your free coffee is ready. Get a free small coffee during breakfast hours.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics
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Highest Rated

monsieurange's picture

i'm lovin' it :)

monsieurange
Activity Score 520
Creative Director
bad astronaut's picture

I bet someone was hot boxing when they came up with that ad.

bad astronaut
Activity Score 544
anHiiieeta's picture

superb idea. great :)

anHiiieeta
Activity Score 328
Art Director
CrackerJackFlash's picture

sweet, man.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

hidearshake's picture

simply wow! i'm lovin it.

hidearshake
Activity Score 132
Copywriter
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
tirthomitro's picture

kewl buddy... kewl!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

chinaski's picture

10

chinaski
Activity Score 951
Copywriter
fadirahhal's picture

Cool idea

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
morse's picture

Very nice. This is like 100x better than a simple printed outdoor ad.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

Come and collect your metal!

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

jackmancer2017's picture

Nice idea ;p looks a bit like chemic smoke though

jackmancer2017
Zaidi's picture

"idea"

Zaidi
Activity Score 80
Advertising
Zaidi's picture

"idea"

Zaidi
Activity Score 80
Advertising
everartz's picture

i think its a winner! awesome!!

everartz
Activity Score 7613
Art Director |

| everartz |

Marlus Lau's picture

Cool!!!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
michdec's picture

love it!

michdec
Activity Score 440
dadado's picture

Jackmancer, your work is really, really bad! kkkkkkkkkkkkkkkkk

dadado
Activity Score 10
Art Director
bad astronaut's picture

hahahaha....

bad astronaut
Activity Score 544
dadado's picture
dadado
Activity Score 10
Art Director
Leland's picture

Show us your work.

Leland
Activity Score 95
silvi's picture

This is great, but why people are afraid?

silvi
Activity Score 4172
Copywriter
monsieurange's picture

i'm lovin' it :)

monsieurange
Activity Score 520
Creative Director
Nick-X's picture

BEST

Nick-X
Activity Score 22
j. j. institute of Applied Art
bubblestheclownfish's picture

Another example of creative overreaching practical. Great idea (though we often question the effectiveness of one-off bus shelters vs. running additional print or radio) BUT a better execution would have been to vent the top of the sign to attract added attention. As-is the box fills up too quickly and looks like a house fire. I understand why they would use a smoke machine vs. real steam (condensation on glass) but in this case one can see some of its drawbacks. It's really only effective when constantly steaming, so it NEEDS to vent somewhere.

bubblestheclownfish
Activity Score 614
Creative Director
Leland's picture

No it doesn't. It works just fine.

Leland
Activity Score 95
rockfive's picture

big idea~~~

rockfive
Activity Score 44
Graphic Designer
mycidea's picture

Wow, from this small "coffee steam"detail, they develop this awesome idea and execution. well, a lot to learn. I even think of watt inventing steam engine.Really impressive.

mycidea
Activity Score 90
phildesignart's picture

Great work! Congrats

phildesignart
Activity Score 252
Graphic Designer at Freelance
chamindarathnayake's picture

oh! super ( I like to do like this) Thank you

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

lubbilubbing's picture

Im lovin it!!

:)

lubbilubbing
Activity Score 3
Planner
Hobbit's picture

this makes me wanna go and get a coffee in McDonald's
even it`s not free here
SMART!

Hobbit
Activity Score 36
mgriff21's picture

This is great! I'm wondering the logistics of this thing? Absolutely superb! :)

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture

very cool idea!

dialmfor
Activity Score 33
Web Designer/Developer
Gasper's picture

The idea is GREAT, but something gone wrong, because almost everybody gone away from the ad.

Gasper
Activity Score 44
Anhembi Morumbi
thedesignaddict's picture

Very Nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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